I've only just got round to seeing this years Skate and create entries and they just get more and more ridiculous... excellent.
so for those who dont know the deal:
run by transworld skateboarding magazing....
The four teams are made up of a total of six skaters—four pros and two ams.
Each team is given nine days in a warehouse with the same set of obstacles.
Each team is allowed one art director on site.
Each team is assigned one TWS photographer to shoot a feature article for the magazine.
Each team is allowed a film crew to produce a video for skateboarding.com.
The final photo and video product is judged by the TWS edit staff (minus S&C coordinators Skin Phillips and Josh Brooks) on the level of skating, creativity, the use of obstacles, and overall image and video quality.
The winner gets the cover of the magazine and will have a spot reserved in Skate & Create 2011.
these are my favourite 2 of the four... see all and find out more here.
First up Adidas, the pacing is a little slow and static but there are some really really nice optical twists and the final shot reveal is really satisfying.
Lakai. You cant help but be pretty hypnotised by this.. music video? skate film? rad? all! Simply wonderful photography and perfect pacing and feel!great music as well. let it sweep you away this afternoon!
Heres how it came about and may answer why it feels like a music video:
LAKAI
Lakairomania
Directed by Ty Evans
About a year ago, I was talking to my friend Tim in the band Ima Robot. He asked me to do a music video for their new song. I had just filmed Neckface throw a Molotov cocktail against a wall at night and loved how it looked. I transferred that idea to skaters skating burning spots from Molotov cocktails, but it was hard to pull off at real spots. But, unfortunately, Ima Robot just went independent, so they couldn’t fund it. Six months later, Rick Howard’s at my house, and we’re talking about Lakai’s yearly budget, and he mentioned that Lakai might do S&C. I showed him my idea for the music video and he was like, “Let’s do it.” I’ve said it before, but there was so much bullshit with making Fully Flared, so it was cool to have everyone psyched and not stressing about their part. It felt how the intro to FF should have felt. So it had a redeeming quality to it. In the end, Lakai used Ima Robot’s song for free, and they got a music video out of it. Funny how things come full circle.
Transworld
this is still a winner for me from 2008.....
Roll on next year!
Bobby
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