06/05/2010

UP THERE

Listening to: NEW HOT CLUB EP

Thanks to loligo for sending me a link to this Beautiful Film by Stella and Malcolm Murray.


' Shot high above the streets of New York City, UP THERE reveals the dying craft of large-scale hand painted advertising and the untold story of the painters struggling to keep it alive.

Capturing a trade that is equal part artistic precision and grueling labor, the film presents a painting tradition pre-dating modern advertising. A craft that today finds itself dangling precariously on the brink of extinction. '

Well there you go. pretty much sums it up.

This is infact an elaborate 'making of' for the Stop frame animation at the end of the film.

The campaign was again driven by MOTHER, they have been consistantly knocking out beautiful, effective campaigns for Stella for some time.  From the  Aesthetic apperatus screenprinted posters to the smooth origionals campaign

with incredable posters by Robert Mcginnis.

I still cant get over how wonderful these posters are..



This new sign painting campaign has wonderful genuine  feel lost from many recent campaigns that are tapping in to craftsmen and creatives both traditional or modern to create a 'heritage' or force the brand to support 'creativity'.

As we see agencies looking for something tangible and physical to let the public relate to the brand, we see them use names (bands/creatives/other products) without actually focusing on the skills or art created by these individuals and often ignoring the brands' context or relation to these people/crafts. SO its great to see Stella and mother have supported something geniuinly interesting and retained their own context within the campaign.. 10 points all round. especially to sky high murals.

Serious point over. Just enjoy the wonderful videos.

Robert

1 comment:

  1. I'd love to hear your thoughts on these campaigns... did they work for you? How did you find the video? lets talk!
    Robert

    ReplyDelete